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Purple Cow

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular gro

ISBN10 : 0141924861 , ISBN13 : 9780141924861

Page Number : 160

Purple Cow

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

ISBN10 : 9781591840213 , ISBN13 : 159184021X

Page Number : 145

Free Prize Inside

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too mu

ISBN10 : 1101218452 , ISBN13 : 9781101218457

Page Number : 256

Purple Cow New Edition

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has

ISBN10 : 9781101184554 , ISBN13 : 1101184558

Page Number : 224

The Big Moo

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, a

ISBN10 : 1101216263 , ISBN13 : 9781101216262

Page Number : 208

The Art Of Innovation

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of

ISBN10 : 1847656781 , ISBN13 : 9781847656780

Page Number : 202