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Purple Cow

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular gro

ISBN10 : 0141924861 , ISBN13 : 9780141924861

Page Number : 160

Purple Cow New Edition

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has

ISBN10 : 9781101184554 , ISBN13 : 1101184558

Page Number : 224

Purple Cow

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

ISBN10 : 9781591840213 , ISBN13 : 159184021X

Page Number : 145

The Big Moo

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, a

ISBN10 : 1101216263 , ISBN13 : 9781101216262

Page Number : 208

Free Prize Inside

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too mu

ISBN10 : 1101218452 , ISBN13 : 9781101218457

Page Number : 256

The Dip

The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, jo

ISBN10 : 9781591841661 , ISBN13 : 1591841666

Page Number : 80


Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

ISBN10 : 9781591842330 , ISBN13 : 1591842336

Page Number : 151


This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a

ISBN10 : 9781101196311 , ISBN13 : 1101196319

Page Number : 256