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Brand Fans

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emplo

ISBN10 : 3319488546 , ISBN13 : 9783319488547

Page Number : 249

Diamond Dollars

Diamond Dollars is a fresh, provocative, insightful, and analytical look at the business of baseball by author Vince Gennaro, a consultant to MLB teams. Gennaro addresses some key questions that affec

ISBN10 : 1310496307 , ISBN13 : 9781310496301

Page Number : 256

User Generated Branding

In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by

ISBN10 : 382581887X , ISBN13 : 9783825818876

Page Number : 237